Background: Non-surgical aesthetic procedures are widely used to enhance appearance and psychosocial well-being, with rising demand in Iraq. This study characterized sociodemographic profiles of individuals seeking non-surgical procedures and examined associations with indications, motivations, and outcomes.
Methods: A cross-sectional survey was conducted at Alkindy Teaching Hospital, Dermatology Department (April–September 2023), including Iraqi patients aged ≥16 years presenting for non-surgical aesthetic procedures. A structured questionnaire captured demographics, prior procedures, indications/motivations, information sources, procedure types, satisfaction, and perceived self-concept change.
Results: A total of 137 respondents were enrolled; most were female (67.9%) and lived in urban areas (90.5%). Young adults (18–35 years) predominated (86.86%); 82.48% were single. College education or higher was reported by (73.72%), and students comprised (73.72%). Half had no prior procedures (51.1%). Correction was the leading indication (61.31%), and intrinsic self-desire the chief motivation (79.56%). Fillers were most common (12.41%). Social media was the primary information source (46.72%). Satisfaction was often neutral (52.6%); post-procedure self-concept/body image was confident or neutral in (67.2%).
Conclusions: Non-surgical aesthetic procedures predominated among young, educated, urban Iraqi women, mostly students with moderate incomes. Motivations centered on improving self-image, shaped by social media and medical professionals. Satisfaction was generally neutral, yet confidence often improved.